new graduate campaigns

The following images are all part of the Texas Exes new graduate marketing. The first series of oversided postcards include interesting facts about the Texas Exes and connects members back to The University.

A contest challenging members to recreate the Texas Exes brand out of anything and everything. I got the ball rolling with a tater tot logo.

We also used both personalized announcements and a directed Valentine's Day card to reach the new graduate group.